My Story

Bevin, producer of "My Story' mobisodes at Gibson Group has totally moved into a new space for television production, introducing a new short short genre of soap opera style mobisodes with thriller overtones.

My Story was launched at Gibson Group last week to accolades from the viewer audience and claps on the back for innovation and risk taking in this new digital era.

As the more mainstream broadcasters work out what digital means for them, Dave Gibson has been brave enough to show that if you give the younger generation their creative head, they will come up with the content that younger viewers want.

A deal with both major Telcos, Telecom and Vodafone show that collaboration with competitors is possible, not to mention the spin off relatioship with Family Planning to integrate safe sex messaging into the programme as well as into the additional web based material provided around this youth oriented programme.

Watch this space in terms of what will come next....

mobile tv, interactive narratives etc....



Popular posts from this blog

Games Industry History at Media NZ

Webstock! and more cool stuff of the week